{"id":815,"date":"2023-06-02T16:44:19","date_gmt":"2023-06-02T08:44:19","guid":{"rendered":"http:\/\/www.ecio.com.cn\/?p=815"},"modified":"2025-03-06T15:18:22","modified_gmt":"2025-03-06T07:18:22","slug":"2020ecio%e5%a4%a7%e4%bc%9a%e5%88%86%e4%ba%ab-%e7%ba%b7%e4%ba%ab%e9%94%80%e5%ae%a2%e5%88%9b%e5%a7%8b%e4%ba%baceo%e7%bd%97%e6%97%ad%e3%80%8a%e6%96%b0%e6%97%b6%e4%bb%a3%e3%80%81%e6%96%b0%e8%90%a5","status":"publish","type":"post","link":"http:\/\/www.ecio.com.cn\/index.php\/2023\/06\/02\/2020ecio%e5%a4%a7%e4%bc%9a%e5%88%86%e4%ba%ab-%e7%ba%b7%e4%ba%ab%e9%94%80%e5%ae%a2%e5%88%9b%e5%a7%8b%e4%ba%baceo%e7%bd%97%e6%97%ad%e3%80%8a%e6%96%b0%e6%97%b6%e4%bb%a3%e3%80%81%e6%96%b0%e8%90%a5\/","title":{"rendered":"\u3010\u5609\u5bbe\u89c2\u70b9\u3011 \u7eb7\u4eab\u9500\u5ba2\u521b\u59cb\u4eba&CEO\u7f57\u65ed\uff1a\u65b0\u65f6\u4ee3\u3001\u65b0\u8425\u9500\u3001\u65b0\u589e\u957f"},"content":{"rendered":"\n

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\u672c\u6b21\u5927\u4f1a\u4e91\u96c6\u4e86\u6c5f\u6d59\u6caa\u7b49\u4e1c\u90e8\u6cbf\u6d77\u5730\u533a\u7684CIO\u53c2\u52a0\uff0c\u603b\u8ba1\u8d85\u8fc73000\u4eba\u6ce8\u518c\u62a5\u540d\uff0c\u662f\u4e00\u6b21\u89c4\u6a21\u5de8\u5927\u7684\u884c\u4e1a\u76db\u4f1a\uff0c\u4fc3\u8fdb\u4e86\u75ab\u60c5\u540e\u671f\u7684\u884c\u4e1a\u4ea4\u6d41\u3002<\/p>\n\n\n\n

\u7eb7\u4eab\u9500\u5ba2\u521b\u59cb\u4eba&CEO\u7f57\u65ed\u53d7\u9080\u51fa\u5e2d\u4e86\u672c\u6b21\u5cf0\u4f1a\uff0c\u5e76\u53d1\u8868\u201c\u65b0\u65f6\u4ee3 \u65b0\u8425\u9500 \u65b0\u589e\u957f\u201d\u7684\u4e3b\u9898\u6f14\u8bb2\uff0c\u5c31\u75ab\u60c5\u4e0b\uff0c\u5982\u4f55\u4fdd\u6301\u4f01\u4e1a\u6301\u7eed\u589e\u957f\uff0c\u5982\u4f55\u6784\u5efa\u5168\u65b0\u7684\u6570\u5b57\u5316\u8425\u9500\u65b9\u5f0f\u7b49\u65b9\u9762\u505a\u4e86\u6df1\u5ea6\u5206\u4eab\u3002<\/p>\n\n\n\n

\u6f14\u8bb2\u4e2d\uff0c\u7f57\u65ed\u63d0\u5230\u6211\u4eec\u5904\u5728\u4e00\u4e2a\u6311\u6218\u548c\u673a\u9047\u5e76\u5b58\u7684\u65f6\u4ee3\uff0c5G\u3001\u7269\u8054\u7f51\u3001AI\u7b49\u9ad8\u79d1\u6280\u5df2\u9010\u6b65\u878d\u5165\u6211\u4eec\u7684\u5de5\u4f5c\u548c\u751f\u6d3b\u3002\u75ab\u60c5\u53ea\u662f\u4e00\u4e2a\u5f15\u5b50\u800c\u5df2\uff0c\u66f4\u91cd\u8981\u7684\u662f\u6211\u4eec\u6574\u4e2a\u793e\u4f1a\u6b63\u5728\u8fdb\u5165\u4e00\u4e2a\u5de8\u5927\u53d8\u5316\u7684\u65f6\u4ee3\u3002\u4f01\u4e1a\u589e\u957f\u5df2\u7ecf\u4ece\u8fc7\u53bb\u7684\u673a\u4f1a\u578b\u589e\u957f\u3001\u5e02\u573a\u578b\u589e\u957f\u8fc7\u6e21\u5230\u80fd\u529b\u578b\u589e\u957f\u3001\u7cbe\u76ca\u578b\u589e\u957f\u9636\u6bb5\uff0c\u6211\u4eec\u5df2\u7ecf\u8fdb\u5165\u667a\u8054\u65f6\u4ee3\uff0c\u4ea4\u4e92\u3001\u8fde\u63a5\u3001\u7f51\u7edc\u5316\u6210\u4e3a\u8fd9\u4e2a\u65f6\u4ee3\u7684\u91cd\u8981\u7279\u5f81\uff0c\u4e1a\u52a1\u548c\u8fd0\u8425\u5728\u7ebf\u5c06\u6210\u4e3a\u4f01\u4e1a\u7684\u5e38\u6001\u3002<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

\u5728\u6b64\u5927\u80cc\u666f\u4e0b\uff0c\u4f01\u4e1a\u589e\u957f\u9700\u8981\u201c\u5185\u5916\u517c\u4fee\u201d\uff0c\u5bf9\u5ba2\u6237\u8fdb\u884c\u4ef7\u503c\u7684\u4f20\u9012\u4e0e\u521b\u9020\uff0c\u4ea7\u751f\u5171\u632f\u3002\u90a3\u4e48\uff0c\u5185\u90e8\u7cbe\u7ec6\u5316\u8425\u9500\u7ba1\u7406\u4e2d\u6211\u4eec\u8be5\u5982\u4f55\u63a8\u52a8\u4f01\u4e1a\u589e\u957f\u5462\u3002<\/p>\n\n\n

第一， 首先要做到客户资源企业化<\/strong><\/h2>\n\n\n\n

\u4ece\u5e7f\u4e49\u4e0a\u6765\u8bf4\uff0c\u4e0e\u4f01\u4e1a\u6574\u4e2a\u751f\u4ea7\u7ecf\u8425\u76f8\u5173\u7684\u8981\u7d20\u90fd\u5f52\u5c5e\u4e8e\u5ba2\u6237\u8d44\u6e90\uff0c\u5168\u90e8\u90fd\u8981\u8fdb\u884c\u6570\u5b57\u5316\u3001\u4f01\u4e1a\u5316\uff0c\u5bf9\u5b83\u4eec\u6253\u6807\u7b7e\u3001\u505a\u6807\u6ce8\u3001\u5206\u7c7b\u3001\u5206\u6790\u3001\u573a\u666f\u8bbe\u8ba1\u3001\u5ba2\u6237\u5168\u751f\u547d\u5468\u671f\u7684\u8bbe\u8ba1\u7b49\uff0c\u4ece\u7ebf\u7d22\u5230\u5ba2\u6237\uff08L2C\uff09\uff0c\u4e0e\u5ba2\u6237\u5171\u540c\u5efa\u7acb\u5546\u4e1a\u4ef7\u503c\u5229\u76ca\u5171\u540c\u4f53\u3002\u201c\u5ba2\u6237\u662f\u6709\u751f\u547d\u5468\u671f\u7684\uff0c\u6211\u4eec\u8981\u8fdb\u884c\u7cbe\u7ec6\u5316\u8bbe\u8ba1\uff0c\u9002\u65f6\u5730\u89e6\u8fbe\u5ba2\u6237\u3001\u521b\u9020\u5ba2\u6237\uff0c\u5ef6\u957f\u5ba2\u6237\u7684\u751f\u547d\u5468\u671f\u201d\u3002<\/p>\n\n\n

第二，对客户全生命周期的每个维度和阶段进行转化率和效率的分析<\/strong><\/h2>\n\n\n\n

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\"\"<\/figure>\n\n\n

第三，静态客户管理变为动态管理<\/strong><\/h2>\n\n\n\n

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第四，“聪明”的BI到AI数字可视化管理<\/strong><\/h2>\n\n\n\n

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\"\"<\/figure>\n\n\n

第五，先从思想意识上转型，杜绝“冰冷”的工具<\/strong><\/h2>\n\n\n\n

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\"\"<\/figure>\n\n\n\n

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